Persona Builder

Research the real, build a realistic composite — never a real person. Describe, build, then enrich and create.

Before you begin — authorization

Please confirm the following before entering any information or building a persona.

I confirm that I am authorized to provide and use the information submitted.

I understand and agree that:

I will only submit information I have the legal right and authority to use.
I will not submit sensitive, private, confidential, regulated, or unlawfully obtained personal information.
I will not use the service to impersonate, harass, defame, discriminate against, deceptively manipulate, or make legally significant decisions about any individual.
Information I submit may be processed by Pyrigen and its authorized AI and technology service providers to create the requested sales-training simulation, assessment, and coaching.
Any generated persona is an AI-created training simulation and must not be treated as an accurate statement, psychological profile, prediction, belief, behavior, or endorsement of any real person.
I am responsible for the information I submit and for ensuring that my use of the service complies with applicable laws, contracts, platform terms, and third-party rights.

By checking this box, I agree to Pyrigen's Terms of Service, Acceptable Use Policy, and Privacy Notice.

1 · Describe

Name this persona — your label to find it later in your library (e.g. "Gate County Super — Hard"). The character gets its own realistic name automatically.

2 · Build

Persona to build — role, seniority, context

Only provide information you are authorized to use. Do not submit sensitive, private, confidential, regulated, or unlawfully obtained information.

Difficulty (1 easy – 5 hard)

3 · Enrich

Optional sources — open to add a URL, text, a file, or a CSV of links.

Add the company website and any other pages or files. We'll show what each source is so you can remove a wrong one before the persona is built — e.g. the wrong "Cleveland County" district.

Add a URL

Add one page. We'll fetch it and you'll see what we captured before you build.

Add text

Type or paste notes, a role description, or public bio text. Name it first — a name is required once there is text in the box.

Describe the text you're entering — required if you put text in the box below

This names the source you're pasting (for your reference), not the persona.

Upload a file

Upload a file you already have. Accepted types: txt, md, csv, pdf, docx.

No file chosen — click "Choose file & upload"

Import a CSV of links Download template

If you have several URLs, download the template, put your URLs in it, and import them here. We'll fetch those pages for you. One link per row, up to 10 per import. Column 1 is the URL; column 2 is an optional name (leave it blank and we'll name it from the page). Some pages can't be auto-read — for those, copy the relevant text and use Add text above.

No file chosen — click "Choose CSV & import"

Sources in this build

Your source library

Everything this account has captured. Add a source to this persona, or remove one from the build without deleting it from the library.

Loading library...

4 · Scenarios

The situation this persona walks into.

Write the situation in your own words. Name up to 120 characters. Situation up to 20,000 characters. Saving a change stores a new version. The old one stays.

Name

Situation

0 of 20,000 characters

Your scenarios

Loading scenarios...

5 · Create

Builds a composite from the sources you kept for this persona — sources are optional.

Confirm the authorization statement at the top to enable persona creation.

Saved personas

Your saved personas will appear here.